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YOTTLY BOT parameters

Yottly Bot consists of several important paratmeters. These all are genereted automatically, but what do they mean?

  • CPM start – the minimum amount we want to be spent on mille impressions
  • CTR sufficient
  • CPM global maximum – the maximal possible amount we want to be spend on click per millions impressions
  • Budget start (Impressions) – initial value of number of impressions per day
  • CPC acceptable – satisfactory pay per click
  • Desired CTR – expected click through rate (CTR) in order to decrease poor campaigns


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