Deep segmentation

Deep segmentation allows you to create audiences groups according to your requests. Choose between various filters, combine them and target your customers with high precious.

Start creating your own audience segment according to your needs and marketing strategy by adding New Audience.

Customers are divided here into three groups based on their newsletters subscription request:

• Everyday group wants to receive newsletters every day
• Special occasion means sometimes only, e.g. when there are special monthly deals
• Never – they do not want to receive newsletters at all

Now you can start adding filters and filter’s blocks according to your marketing strategy and requested target group.

Here you can choose between various filters, create blocks and work with a relation between them. The complete list of filters with their explanation you can find here. The relation between blocks and filters is following:

• relation between filters in a block is AND
• relation between blocks is OR

You can also choose one of your filters which you have created and saved already. Or, reversely, you can archive new filter via small arrows above.

Then you can use the button Search for previewing all customers included in audience group you set or you can easily import mail adresses from Yottly by clicking on Generate CSV button.