| A/B test audience split | A/B testing | Less than/More than/Equal/Between | Number |
| Average order value (Last 365 days) | Average amount spent on one order considering orders from past year | Less than/More than/Equal/Between | Number |
| Average order value (Total) | Average amount spent on one order in total | Less than/More than/Equal/Between | Number |
| Child age | The child's age | Less than/More than/Equal/Between | Number |
| Child birthday | The date of child birthday | Less than/More than/Equal/Between | Date |
| Child gender | The child's gender | male/female | |
| Churn category | Customers who are likely to leave your e-shop. Read more: Filters | active/possibly churned/churned | |
| CLV (1 year) | Customer life value for the period 1 year. Read more: Filters | Less than/More than/Equal/Between | Number |
| CLV category | Customers assortment based on CLV for the whole life. Read more: Filters | high/mid/low | |
| Customer browsing | Based on the most visited web page category | | Category |
| Customer ID | Choosing concrete customers by using their ID | Exact/Substring | ID |
| Date of last mail click | The date of the most recent mail click | Less than/More than/Equal/Between | Date |
| Date of last mail open | The date of the most recent mail opening | Less than/More than/Equal/Between | Date |
| Date of last purchase | The date when customer made last purchase in e-shop | Less than/More than/Equal/Between | Date |
| Days between two last purchases | The duration between two last customer's purchase in e-shop | Less than/More than/Equal/Between | Number |
| Date when last mail was received | The date of the most recent received email by the customer | Less than/More than/Equal/Between | Date |
| Days since last mail click | Days since the most recent mail click | Less than/More than/Equal/Between | Number |
| Days since last mail open | Days since the most recent mail opening | Less than/More than/Equal/Between | Number |
| Days since last mail received | Days since the most recent received email by the customer | Less than/More than/Equal/Between | Number |
| Days since last purchase | The duration passed from last customer's purchase in eshop | Less than/More than/Equal/Between | Number |
| Days since registration | The duration passed from last customer's registration in eshop | Less than/More than/Equal/Between | Number |
| Days since last visit | The duration passed from last customer's visit in eshop | Less than/More than/Equal/Between | Number |
| District | District of the customer determined from his/her zip codes in shipping addresses | Exact/Substring | String |
| Email | Customers email adress | Exact/Substring | Adress |
| Expected purchases (365 days) | Based on prediction of future orders during one year from the date the filter is set | Less than/More than/Equal/Between | Number |
| Favorite brand | Customers divided according favorite brand (= at least 2 purchases of the selected brand, use Recently purchased filter for customization) | Exact/Substring | Brand |
| Favorite category | Customers divided according favorite category (= at least 2 purchases in the selected category, use Recently purchased filter for customization) | Exact/Substring | Category |
| Favorite subcategory | Customers divided according favorite subcategory (= at least 1 purchase in the selected category, use Recently purchased filter for customization) | Exact/Substring | Subcategory |
| First name | Choosing concrete customers by using their first name | Exact/Substring | Name |
| Full name | Choosing concrete customers by using their full name | Exact/Substring | Name |
| Gender | Deviding custoemrs according a gender | male/female | |
| In segment | Predefined filters by you or Yottly. | New customer/Top 10/Top 20 | |
| Newsletter frequency | Customers divided into three groups based on their newsletters subscription requests | Every day/Special occasions/Never | |
| Number of purchases (Last 365 days) | Number of purchased orders during previous year from the date the filter is set | Less than/More than/Equal/Between | Number |
| Number of purchases (Total) | Number of purchased orders in total | Less than/More than/Equal/Between | Number |
| Number of purchased products (Last 365 days) | Number of purchased products during previous year from the date the filter is set | Less than/More than/Equal/Between | Number |
| Number of purchased products (Total) | Number of purchased products in total | Less than/More than/Equal/Between | Number |
| Purchased product ID | Customers divided according concrete products by using products ID | Exact/Substring | Product ID |
| Purchased product title | Customers divided according concrete products by using products title | Exact/Substring | Pruduct title |
| Recently purchased products | Read more: Filters | | |
| Recently visited products | Read more: Filters | | |
| Registration date | Choosing customers according their date of registration | Less than/More than/Equal/Between | Date |
| Solvency | Dividing customers according to price category of purchased products | Economy/Standard/Rich | |
| Spending (Last 365 days) | The total amount customer spent in e-shop during previous year from the date filter is set | Less than/More than/Equal/Between | Number |
| Spending (Total) | The total amount customer spent in e-shop in total | Less than/More than/Equal/Between | Number |
| Total number of visits | The number of customer's page visits | Less than/More than/Equal/Between | Number |