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How email personalization works in Yottly

Email personalization is based on a huge data collection which includes different customers information. Yottly disposes with different feeds thanks to which we can customize the content as much as possible. The personalized mails help you to tie your loyal customers as well as to reach new ones.

Newsletters in Yottly can generated their content automatically according products or categories. Products in newsletters can be also embedded to mails statically what means that same products will be shown to everyone.

Important part of personalization presents creating appropriate audience segment. More information connected with creating target groups and much more you can find in the article Audience targeting.

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