FMCG: Short form for Fast moving consumer goods refers to all products which are sold quickly and usually at low cost.
FLOATING ADS: A type of advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period. There is no guaranty where the ads will be published.
FLOOR PRICE: The lowest price established by publisher which is charged for ad space in RTB bidding.
HISTORIC CLV: The sum of the gross profit from all historic purchases for an individual customer.