MID-ROLL VIDEO AD: The ads shown during pause while watching videos.

NHT (NON-HUMAN-TRAFFIC): Invalid traffic generated by automated program.

NON-DISCLOSURE AGREEMENT: The legal contract  that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to or by third parties.

POST-ROLL VIDEO ADS: The ads shown at the end after watched video.

PREDICTIVE CLV: The metric which analysis of previous transaction history and various behavioural indicators which forecasts the lifetime value of an individual.

PRE-ROLL VIDEO ADS: The ads shown before the video customer is going to watch.

PROGRAMMATIC DIRECT: A way to automate direct ad buys for set campaigns.

PUBLISHERS: Present website owners or sellers who provide inventory. Publishers may use for managing their inventory SSPs.


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