RETARGETING: It is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions and behaviour. The retargeting is based on cookie which allow to advertiser to show display ads to user elsewhere on the internet via an ad exchange.

RICH MEDIA: Advanced ads formats based on customers interaction.

ROI: Return on investment -performance measure which shows the amount of return on an investment relative to the investment’s cost.

TARGETING: The activity which eventuates in reaching specific consumer segments with advertising based on various criteria such as for example interest, behavioral variables and more.

UPSELL STRATEGY: Offering to customer an upgrade to the existing product; you convince the purchaser to purchase a more expensive version of the same type of product.

SUPPLY SIDE PLATFORM (SSPs): Software tools which help publishers to sell their inventory. The result should be maximizing of selling prices and impressions.

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