Web personalization

The web personalization is tailoring web page’s content and in our case mostly appeared online ads to match specific user’s instructions or preferences
The primary purpose of web personalization has been the possibility to react on individual customer’s needs such as shopping assistants in retail stores do
Doing cross-selling or upselling without personalization is ineffective
Showing all your customers the same message/product is not enough anymore
Any list of top-selling products or discounts cannot be so effective as personalized feed with tailored products group
Customers want to “feel” individual approach from e-shop side, they do not want to see in their online ads always the same products
Personalized e-mails and banners are good but they should always lead to a personalized website
Moreover Yottly allows you to personalize web pages according to current discounts or brands