As we have already mentioned trigger mails are fully automated mails which are send to customers based on special events, action taken by a website editor, or meaningful change in customers behavior.
Advantages of trigger emails are:
- Increasing/Keeping customers loyalty
- Bracing-up brand marketing
- Increasing operational efficiency by making whole process automatic
- Extending revenues
- Cross selling/Up-selling
- Bringing back inactive customers
Triggered mails work as a reminders which should remind to your customers that you are still here ready to offer them. Generally we can describe these mails as a response to a customer action (order, confirmation mail, registration) or a specific piece of event data (birthday mail, discounts).