Customer feed

Customer feed is used mostly for better personalization and targeting your newsletters. Thanks to this info we know e.g. how often they are likely to receive newsletter or when they filled registration. Thank to these information Yottly can customized content and newsletters offer even more. Additional information such as birthday info allows you to send automatically special b-day discounts.

If a customer unsubscribes from receiving newsletters via Yottly unsubscribe link or there is any other manual change, the original value NEWSLETTER_FREQUENCY is overwritten by the current value. If the attribute NLF_TIME is present, the most up-to-date value is considered.

Customers provided with the value DATA_PERMISSION = anonymized_only will not be targeted by any channel. The system only uses their anonymized data (behavior patterns) in order to train our algorithms.

Field name	Field type	Required	Description
CUSTOMER_ID	String	yes	ID of the customer
NEWSLETTER_FREQUENCY	Enum	yes	every day | special occasions | never
NLF_TIME	Datetime (as String)	no	Datetime in format YYYY-MM-DDThh:mm:ss.sTZD (more info). Time of setting NEWSLETTER_FREQUENCY to the current value
EMAIL	String	no	Valid email
REGISTRATION	Datetime (as String)	no	Datetime in format YYYY-MM-DDThh:mm:ss.sTZD (more info)
DATA_PERMISSION	Enum	no	full | do_not_personalize | anonymized_only, default: full
FIRST_NAME	String	no
LAST_NAME	String	no
ZIP_CODE	String	no	Zip code from the customers billing address
PHONE	String	no	Phone number in the format according to the International Telecommunication Union. It should contain a plus sign ("+") as the international prefix symbol, the country code and the number , e.g., "+420777123456" for the Czech Republic
SMS_FREQUENCY	Enum	no	every day | special occasions | never
PARAMETERS		no	Custom parameters for each customer, see example

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XML format

<?xml version="1.0" encoding="utf-8"?>
<CUSTOMERS>
          <CUSTOMER>
                    <CUSTOMER_ID>D45S8741545SD</CUSTOMER_ID>
                    <EMAIL>john.doe@email.com</EMAIL>
                    <REGISTRATION>2014-12-31T03:53:43.962Z<REGISTRATION>
                    <FIRST_NAME>John</FIRST_NAME>
                    <LAST_NAME>Doe</LAST_NAME>
                    <NEWSLETTER_FREQUENCY>every day</NEWSLETTER_FREQUENCY>
                    <DATA_PERMISSION>full</DATA_PERMISSION>
                    <NLF_TIME>2015-12-31T03:53:43.962Z</NLF_TIME>
                    <ZIP_CODE>15000</ZIP_CODE>
                    <PARAMETERS>
                              <PARAMETER>
                                        <NAME>Bonus Points</NAME>
                                        <VALUE>100</VALUE>
                              </PARAMETER>
                              <PARAMETER>
                                          <NAME>Gender</NAME>
                                          <VALUE>woman</VALUE>
                              </PARAMETER>
                    <PARAMETERS>
          </CUSTOMER>
</CUSTOMERS>