Google analytics integration
With Yottly you can check easily different metrics referring to your performance directly on Main Dasboard. All these data are provided by Google Analytics which we implement to your campaigns (in case you already do not have the access to Google Analytics).
The interface between Yottly and Google Analytics is ensured by campaign UTM code (utm_campaign). Each campaign includes different UTM (it can be newsletter title, promoted product title or anything else). UTM ensures that your campaign can be found in Google Analytics and all important and relevant data can be transferred directly to Yottly reports.
Yottly automatically adds specific prefix to each utm_campaign in order to distinguish between individual newsletter types:
| Newsletter type | Prefix | Example |
|---|---|---|
| one-time newsletters (classic, AI campaign, external campaign) | yot_email_ | yot_email_SuperSale |
| Right before consumption trigger | yot_trigger_fmcg_ | yot_trigger_fmcg_SuperSale |
| Shopping intention trigger | yot_trigger_zsv_ | yot_trigger_zsv_SuperSale |
| Abandoned cart trigger | yot_trigger_cart_ | yot_trigger_cart_SuperSale |
| API trigger | yot_trigger_api_ | yot_trigger_api_SuperSale |
| CLV | yot_clv_*boxtype*_, where *boxtype*={welcome,transaction,sleeping,wback,upsell,loyalty,leaving,lost} | yot_clv_transaction_SuperSale |
| Popup Double Opt-in email | yot_popup_optin | yot_popup_optin_SuperSale |
| Popup Confirmation email | yot_popup_success_ | yot_popup_success_SuperSale |
| Flow campaign | yot_flow_ | yot_flow_SuperSale |
| Testing emails | yot_test_ | yot_test_SuperSale |
What is Google Analytics?
- Free Google service
- The main purpose of usage is to track and report your website traffic
- Provides numbers for conversions, revenue, CTR, Last click, Assisted click, ROI and much more
Atribution models