- Based on amount a customer spent in e-shop in comparison with purchase history of other customers. The filter also considers the “value” of category where customer spent his money
- For example, a customer who bought only Apple iPhone and a low-cost battery charger is predicted to be rich.
- And what is a difference between CLV and Solvency? For example if a customer bought 10 expensive perfumes 5 months ago he will be considered according Solvency filter as rich. But since it was a long time ago and from this time he did not buy anything else according CLV his value will be low, since this customer seems to churn.
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