HomeProduct guidesFiltersSolvency


  • Based on amount a customer spent in e-shop in comparison with purchase history of other customers. The filter also considers the “value” of category where customer spent his money
  • For example, a customer who bought only Apple iPhone and a low-cost battery charger is predicted to be rich.
  • And what is a difference between CLV and Solvency? For example if a customer bought 10 expensive perfumes 5 months ago he will be considered according Solvency filter as rich. But since it was a long time ago and from this time he did not buy anything else according CLV his value will be low, since this customer seems to churn.
Was this article helpful to you? Yes No