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Static template

Follows you can find specific rules and steps for uploading new static template.


Tracking pixel {{pixel}}

  • Tracking pixel allows Yottly to see if the newsletter has been opened by a customer. Due to this Yottly automatically adds Tracking pixel as an image at the beginning of document after opening tag  </body> and mirror text<img src=“{{pixel}}” />

Mirror text {{mirror_text}}

  • Mirror text is the first sentence from your e-mail. Customers can see this text beside an e-mail subject. Because of this you need to add it as the first tag
  • <p>{{mirror_text}}</p>
  • The example  and exact meaning of mirror text with more info you can find here – Your first newsletter campaign – setting campaign details.
  • It is also possible to make a mirror text in your template invisible. It means that a mirror text will appear in a subject line only, not in the “newsletters body”. For hidden mirror text use:
    • <p style="display:none;color:transparent;font-size: 1px;margin: 0; line-height: 18px">{{mirror_text}}</p>


externalLink {{externalLink}}

  • Newsletters use to include a link with webpage as a source of sent e-mail. The result is the possibility for customer to see the correct newsletter in case it appeared him wrongly or did not appear at all. For applying this feature in your newsletter please insert to your template the link above and also add Mustache {{externalLink}} to attribute href.

unsubscribeLink  {{unsubscribeLink}}

  • This link tends for unsubscribing customer from newsletter. To activate this insert to href attribute Mustache {{unsubscribeLink}}
  • <a href=“{{unsubscribeLink}}”>Please click here for unsubscribing from newsletter.</a>  

email {{email}}

  • This tag allows you to include the e-mail of your customer directly in your newsletter
  • For example:
    • E-mail has been sent to: {{email}} appears in newsletter as: E-mail has been sent to: customersname@mail.com
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